Hearst UK has partnered with tech company, Multiverse, to launch a Data Academy apprenticeship data and AI training programme for its team.
The programme will include the themes of AI in action, data democratisation and engaging with the customer, and is designed to equip participants from various business functions with advanced, industry-relevant data capabilities. The Data Academy will support Hearst UK’s ongoing journey to understand and super-serve its valued audiences and clients.
The programme will include:
- The Data Fellowship: A 14-month course delivering best-in-class training in data analysis. Apprentices will master data analysis techniques as well as data science, Python and an introduction to machine learning
- AI for Business Value: A 13-month programme, which provides participants with the skills to identify business value gains that can be achieved through using AI, and execute ethical AI projects through best practices in stakeholder engagement and change management
Katie Vanneck-Smith, CEO of Hearst UK, said: “Talent development is core to our business, and this partnership with Multiverse demonstrates our ongoing investment in our people as we continue to build an even stronger data culture here at Hearst UK.”
Multiverse combines work and learning to unlock economic opportunity for everyone. It works with more than 1,500 organisations to close critical skill gaps in the workforce in AI, data and tech, through a new kind of apprenticeship.
Gary Eimerman, Chief Learning Officer of Multiverse, said: "The effective use of AI and big data have the potential to radically transform organisations. Through this learning initiative, Hearst UK is not only investing in operational efficiency but also enriching the career trajectories of its team members.”
Hearst UK, whose iconic brands include Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Men’s Health, Women’s Health and Esquire, will run the initiative twice a year.
